Ask Julie

Question – Why do I need permission to send promotional emails to prospects and customers?

Answer – The Can Spam Act protects the public from unsolicited emails. It indicates that you must have permission to email unrequested messages (opt in) and you must give recipients the option to discontinue receiving them (opt out). Though email is a good way to communicate with today’s target of buyers, it is one that commands respect and acknowledges the privacy of recipients. By doing it well, you can make email a very effective marketing tool.

Julie Wassom

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