Ask Julie

Q: “What is a way to ask customers for referrals without feeling pushy?”

A: One way is to use an open question, such as, “Whom do you know that I might contact about enrolling in our center?” This is much better than saying, “Do you know anyone whom I might call?” because the former question asks for specifics and cannot easily be answered with just a “Yes” or “No” response. This is a good question to ask just after your customer has complimented you on something they feel you are doing well in the center.

A question such as this is appropriate without seeming pushy, as it helps your customers think about how they can spread the good word about your center and actually help others they care about.

Julie Wassom


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