Ask Julie

Question“How do we identify what distinguishes us from our competition?” J. Anderson

Answer: One of the best ways to determine your differences is to actually visit your competitors’ centers. These can be friendly visits when you introduce yourself as a colleague professional, or a mystery shopping visit. Keeping the your clients perspective in mind, visit looking for three sets of information. First, look for three things that center seems to do as well as you do. Next, for three things they do not do as well as you, and last, three things they do better. An accurate evaluation can not only let you know what your prospects are perceiving, it can help you know exactly what differences to promote in your marketing messages and enrollment conversations.

Julie Wassom

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