Ask Julie

Question: Why do you use conversion tracking?

Answer: Tracking your conversion of qualified inquiries into visits, then your visits into business, allows you to assess your level of skill in helping prospects make the decision to enroll in your center/purchase your product. Your conversion ratios show you where you need training in these skills, and give you feedback on the accomplishment of your enrollment/business goals. If you also track where the inquiries came from, you can see patterns of inquiry sources, which helps you identify those areas where your marketing has been most effective.

Julie Wassom

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