Ask Julie

Question: How often should my marketing strategy change?

Answer: Good times to change your marketing strategy are whenever you have a change in your sales goals or business plan, or when the market environment dictates a change in your approach. One of the best ways to keep on top of the need to change your own marketing direction is to do an annual marketing action plan, conducting at least one marketing activity quarterly, including a review of the results of your efforts. If you have not achieved your goal for that activity, evaluate whether or not it is time for a change in your overall strategy.

Julie Wassom

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