Nine Ways to Market If You Only Have Minutes

 You know you should do     some marketing. It’s how to generate more inquiries and sales oppotunities, especially in a sluggish market. Yet, your time is at a premium. Your budget is limited. Many other demands are calling for attention. So what can you do in minutes?

With so many factors at play, it’s understandable that you’re drawn to spend the bulk of your time on farm operations or herd management issues instead of marketing. Yet, even if you only have a few minutes to spare, there is a lot of marketing you can do. Select from these quick marketing action steps and valuable tools to help get your marketing on track in 30 minutes or less.

 

If You Have 5 Minutes…

Write that thank you note to the prospect who just visited your event booth or farm. It will make them feel good about you and separate you from your competitors. Be sure you include your business contact information and send it right away.

 Give two of your business cards to someone new. It positions you as professional and gives the recipient the opportunity to refer you. EASY marketing.

Check you email signature and your voice mail message to be sure both include at least your farm name, web address, telephone number and any unique message you want to communicate, such as your tagline or a call to action for a special event or sale.

 

If You Have 15 Minutes…

Role play responding to a prospect’s price objection or another difficult interaction with a potential buyer. The more practiced you are, the more comfortable and confident you will be when face to face with a prospect or customer, and the more likely you will be to convert your prospect or retain (or resell to) your customer.

Assemble a few farm packets you can have ready at hand to customize for farm visits. This will make interested prospects perceive you as organized and focused on their needs, and will add to their good feelings about choosing your farm from whom to buy.

Check online for prospect emails, reviews, or website inquiries. Respond then or tickler your calendar to do so within the next 24 hours. Be sure to note the inquiry sources in your Inquiry Tracking System. Doing so will help you determine which marketing to use in the future to generate the most and best qualified inquiries.

 

If You Have 30 Minutes…

Make five follow-up calls to prospects who have not yet scheduled a farm visit or who have visited but not yet purchased animals or breedings or fiber products. I like to say, “The fortune is in the follow-up!” Sales statistics prove timely follow-up that offers information of value yields results in converting prospects to customers.

Snap some good photos of your animals, your farm site, and you with alpacas. Save the best of these for use in future marketing pieces, on your website, in a blog, etc.

Pitch local press to cover an event of happening on your farm that is unique, timely, and of interest to their readers, viewers, visitors, or listeners. For “how-to’s” on approaching the media, check Marketing Alpacas – Tools for Getting Started .

Have a few more minutes? Set aside some time every week to practice a conversion skill, update your marketing action plan, write a new blog post, detemine the shows and events you will attend next year, add good content to your social media sites, initiate customer contact, input prospect and customer information into your contact management system.

If you can commit to making marketing a part of your everyday activities in little bites of time, you will soon see how the effort of spending even a few minutes regularly marketing pays big dividends in generating inquiries, conversions, and repeat buyers.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

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