Ask Julie | Low Cost Farm Promotion?

Question:What are some low-cost ways I can make my farm better known?

Answer: One of the most cost-efficeint ways to help prospective buyers and referral sources become aware of your farm and alpacas is to generate good publicity. Costs are mostly your time to learn how to best approach the press and to execute that effort well. Reporters will be most receptive if you contact them with information that meets three of their criteria for newsworthy information – unique, timely, and of interest to their audience. Most media outlets now prefer information be delivered to them online, so learn what information they want, to whom to send it, and what format they prefer.
Beth Osborne, from Alpaca Hacienda, who originally learned about alpacas from a magazine article, has proven that generating publicity can give you not only good exposure, but third party endorsement that can make your phone ring and your email buzz with inquiries. This one-page article appeared in the November issue of Oprah Magazine, in a column about living your best life. Good angle for the publication’s audience, great single photo, and appealing editorial copy. Kudos, Beth!

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
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