Ask Julie | How Does Email Permission Work?

Question – Why do I need permission to send promotional emails to prospects and customers?

Answer – The Can Spam Act protects the public from unsolicited emails. It indicates that you must have permission to email unrequested messages (opt in) and you must give recipients the option to discontinue receiving them (opt out). Though email is a good way to communicate with today’s target of buyers, it is one that commands respect and acknowledges the privacy of recipients. By doing it well, you can make email a very effective marketing tool.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
See me:

One response to this post.

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