Continuing on with the post from last week, this will be part two in answering the question:
How much should I budget for marketing?

A: Factor #2 The competitive environment. If you are surrounded by competitors viewed by your prospects as offering a similar level of products or services, you will likely need to spend more on marketing that intrudes through the clutter of marketing messages and establishes a compelling unique reason for prospects to want to do business with you.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
See me:

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