ASK JULIE

Continuing on with the post from last week, this will be part two in answering the question:
How much should I budget for marketing?

A: Factor #2 The competitive environment. If you are surrounded by competitors viewed by your prospects as offering a similar level of products or services, you will likely need to spend more on marketing that intrudes through the clutter of marketing messages and establishes a compelling unique reason for prospects to want to do business with you.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: