Is Your Email Signature Marketing Your Business?

Have you ever thought of the messages you send by email as a marketing opportunity? I do not mean advertising your ranch or a specific alpaca or farm event in the content of an email message. I mean somewhere easy, cost-free, and available for consistent continual delivery of your farm’s marketing message.

“Where is that?” you ask.

It is in your email signature. Below your name at the end of your email message, be sure to put the name of your farm, contact information and a brief line that communicates a marketing message. It might be your tagline, it might be a short phrase promoting a specific herdsire or your fiber goods store. It might be an open invitation to an upcoming farm or affiliate event. Include your website address and social media links. You can change it at will.

Your email signature is an often forgotten opportunity to send a marketing message that will be received not only by prospects, but by other target audiences, such as customers, friends and other opinion influencers. It’s the perfect way to make everyone to whom you send an email aware of what you do, and recognize you for that uniqueness or special message. And, after they have received several emails from you with the same signature, that message will be remembered, and they will identify you with it.

Using your email signature to deliver your marketing message will then become one of the ways you layer your marketing communications efforts. If you do it all well, when the time comes for those prospects, customers, and referral sources to inquire or refer to alpaca breeder with your uniqueness, you will be at the top of their minds.

Take a good look at your email signature and revise it today to make it work for you with every email message you send.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author

“The thing always happens that you really believe in;
and the belief in a thing makes it happen.”

Frank Lloyd Wright

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