Marketing Tips for Owners at a Distance

Not all alpaca owners are near their animals. Perhaps you are one of those whose alpacas are boarded at a farm far away. You cannot market them in all the same ways as an owner whose animals are on or very near their property. However, there are several techniques you can put to use to market and sell your alpacas. Here are some of them:

Coordinate marketing efforts with the breeder who boards your animals. What marketing activities will they be doing that you could kitetail or share to market your animals as well? This might be ads, eblasts, flyers, etc. Think beyond how they can help you market your alpacas to what you might be able to do to team with them. Perhaps they need some assistance with tasks you could do from afar, such as copywriting, ad design, writing press releases, or handling some event details. Arrange for the breeder to regularly supply you with updated photographs of your alpacas. Consider attending some shows or events with this breeder, perhaps even sharing a booth. If your alpacas will be showcased in a farm or local event and you will not be there, be sure the breeder has a good supply of your business cards, one-sheets on each animal, and materials on any special offers you want them to make available regarding your alpacas. If you do not already have an arrangement that gives them financial incentive to sell the alpacas on your sales list, put that discussion on the table to determine parameters.

Use the Internet. Design a website that features you and your alpacas with really captivating photographs and a brief story of how you became owners at a distance. Be sure to call site visitors to action with good links and plenty of opportunities to contact you for further information on your animals and how distance ownership can work. You could also do a periodic e-newsletter, featuring topics related to alpaca ownership from afar as well as highlights on your alpacas for sale. Develop your own database of prospects and customers who have given you permission to email them.

Communicate with your prospects and customers regularly. Regardless of the location of you and your herd, the fortune is in the follow-up. Use a contact management program to set up a system that helps you keep in touch with timely information your prospects and customers perceive as valuable to them. For a new customer, it might be a gestation chart, or a list of what to take to shows. For a prospect, it might be information from your tax advisor on the tax advantages of alpaca ownership, or the latest photos of your alpacas they have expressed interest in buying.

No matter how many miles separate you and your alpacas, you can find creative ways to market and sell them. The more positive you make alpaca ownership from afar, the more appealing it becomes to prospects to do the same thing, maybe even with the purchase of your alpacas!

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
303-693-2306
julie@juliewassom.com

www.JulieWassom.com

“The thing always happens that you really believe in;
and the belief in a thing makes it happen.”

Frank Lloyd Wright

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