Do You Know Where Your Buyers Are?

It’s now well into the second half 2013. Do you know where your buyers are?

Today’s prospects seeking alpacas, alpaca fashions, and the alpaca lifestyle are looking in ways you may not realize. And you may be trying to reach them by marketing in all the wrong places. Knowing where you buyers go to find you is crucial to generating a high rate of inquiry for your efforts.

“There’s more investigation online,” you say. That’s an understatement. It’s not just about searching. It’s about what “brand” they follow and ultimately buy. Research firm, Digital Surgeons, reports via i-librarian that of the nearly 500 million users of FaceBook worldwide, 41% log in daily, 40% follow a brand, and 51% will purchase the brand they follow over another brand.

So prospects are not only using key words to search for websites online, they are significantly influenced by the public opinion they find online. This kind of information gives the term, “word-of-mouth” a whole new meaning.

What are important action steps for you to take so you and your key target audiences of buyers can connect?

Have a good website. Make it easy to find, easy to navigate, and full of opportunities for prospects to learn about your unique attributes and to contact you. Every page should include a strong call to action and all your contact information.

Maximize your ranking on search engines. Search Engine Optimization is critical for your site, since most web visitors will not look past the first several listings. One technique to help increase your ranking is to use very specific keywords on every page of your website.

Explore social media. This wave is not going away anytime soon. If you are not riding it, you are missing an opportunity to engage with potential and existing buyers. If time and know-how is an issue, professional assistance may be cost effective. Check out the firm I use at

Think outside the box. A fellow speaker named Joel Weldon said, “Look at what everyone else is doing and do something else.” Good advice. To generate awareness (the first of four steps to inquiries), your marketing must be creative enough to grab the attention of your prospective buyer. If it looks the same, is delivered the same way, and communicates basically the same message as most of your competitors, you will have a tough time getting noticed, let alone contacted.

Train yourself in successful sales skills. Of course, I am biased on this one, but it’s true. If you use superb marketing to generate qualified inquiries, but you do not have the skills and confidence to convert them to buyers, you have not succeeded in maximizing the return on your marketing investment. Whether it’s my on-site seminars, teleseminars (See special savings below), or resources from my Alpaca Marketing Success Library, the training IS available to you for the taking.

Knowing who your prospective buyers are, where they look for alpacas, fiber goods, and rural lifestyle choices, how they find you, and how they make the decision to put you on the list of breeders they contact are all important steps in selling more alpacas and fiber goods. Base your marketing action plan on this knowledge and you will soon be maximizing your prospect inquiries and your opportunities to convert them into buyers.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author

“The thing always happens that you really believe in;
and the belief in a thing makes it happen.”

Frank Lloyd Wright

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